These guidelines explain how the ChangeNOW Blog approaches crypto analysis, sourcing, disclosures, updates, and corrections.
They are built around the principles of experience, expertise, authoritativeness, and trustworthiness, the E-E-A-T framework used in Google’s quality guidelines, with trust as the core priority.
Who We Are
The ChangeNOW team has built 25+ B2B and B2C crypto products used by millions of people and dozens of companies worldwide. Across everything we create, our goal stays the same: to make crypto more accessible than fiat.
That includes a non-custodial exchange where users can buy, sell, and swap 1,200+ assets across 110+ blockchains. It also includes a broader ecosystem of products designed to make crypto operations simpler, faster, and more convenient.
And it includes this blog.
Our Mission
The ChangeNOW Blog exists to give our 5 million+ users the analysis, context, and market perspective they need to better understand the crypto space.
Our goal is to accumulate expertise, analyze the markets our users operate in every day, and publish content that helps them make sense of what is happening.
That creates a clear responsibility. If our coverage is unreliable, we lose the trust of the people who use our products. And we take those E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles very seriously.
Our Editorial Philosophy
We don't tell people what to buy or what to sell. We offer a tool and make sure our users know how to use it.
We don't predict prices. Markets are unpredictable by nature, and any analysis that pretends otherwise is doing the reader a disservice.
What we do is give readers the inputs: data, fundamentals, competing arguments, and let them draw their own conclusions. Every format we publish is built around that principle.
Price Predictions and Investment Analysis
For price prediction articles, this means we model market sentiment rather than forecast outcomes.
We aggregate what the market currently believes about an asset: what signals point bullish, what signals point bearish, what conditions would have to hold for either scenario to play out, and what would break each thesis.
The same logic applies to our investment analysis articles, which goes deeper into fundamentals, historical cycle behavior, and risk profile.
The question in the headline is real and we answer it with facts and data, not with financial advice.
The Signals We Use and Their Limits
Our analysis draws on several types of signals, including social sentiment, on-chain data, technical indicators, liquidity trends, and broader market context.
For sentiment, we look at what's being said across social media, selecting the most relevant experts, analysts, and voices in the space and comparing their positions against each other, so readers get a complete picture rather than a single point of view.
However, we don’t treat those social signals as a verdict.
A strong narrative can exist independently of what an asset is actually doing in terms of liquidity or on-chain activity, so every social signal gets cross-referenced.
We also consider analyst commentary, but we do not treat consensus as a guarantee. Analyst views depend on the data, assumptions, and timeframe behind them. When those limits matter, we make them visible in the article instead of hiding them behind confident language.
Our goal is not to find one perfect metric. It is to compare signals, highlight where they support each other, and clearly explain where they conflict.
What We Don't Do
- Publish point-in-time price forecasts presented as facts
- Cover low-liquidity assets without an explicit risk disclosure in the article
- Use a single influencer's view as a standalone signal. Opinions are always cross-referenced against on-chain data, volume, and analyst consensus
- Accept payment from projects or teams to cover their asset favorably, or to cover it at all.
- Editorial decisions on what gets written about, and what angle we take, are not for sale
Editorial Independence and Disclosures
The ChangeNOW Blog is operated by the same company behind the ChangeNOW exchanger and NOW Wallet. The blog is part of the ChangeNOW ecosystem, so our articles may mention our products, features, or services when they are relevant to the topic.
We use content to educate users, explain crypto markets, and support our products. That said, commercial relevance does not override editorial responsibility. We do not accept payment from external projects, teams, or token issuers to publish favorable or unfavorable coverage of an asset.
Sponsored, partner, or commercial collaboration content is clearly labeled and kept separate from independent editorial analysis. References to ChangeNOW products must be accurate, relevant, and useful to the reader.
We do not present product promotion as financial advice or tell readers what to buy, sell, or hold.
Who Writes Here
Our content is written and reviewed by people with backgrounds in financial markets, on-chain analytics, and crypto journalism.
Author bios, including professional background and relevant credentials, are published with every article.
We don't publish anonymous analysis. If someone is making a claim about an asset, readers should be able to know who that person is and why their perspective is worth reading.
How We Keep Content Up-to-Date
Crypto markets move quickly, and our coverage needs to reflect that. We review and update articles when market conditions, on-chain data, project fundamentals, or important news materially affect the topic.
Updates may include fresh developments around a project’s market positioning, new links to related articles, revised comparison tables, refreshed visuals, or additional context that helps readers understand the subject more clearly.
When we get something factually wrong, we correct it as soon as the error is identified. Material corrections include a note explaining what changed.
Disclaimer
Nothing published on the ChangeNOW Blog constitutes investment advice, financial promotion or a recommendation to buy, sell, or hold any crypto asset.
Our analysis is informational - it describes market conditions, aggregates sentiment, and summarizes publicly available data and viewpoints. It should not be relied upon as a basis for investment decisions.
Crypto markets are volatile and involve a high level of risk. Past price behavior does not guarantee or predict future results. You are solely responsible for your decisions, and you should conduct your own research and, where relevant, seek advice from a qualified financial professional.
